Digital platforms have become a key tool for making urban travel easier, integrating services and delivering a more seamless, personalised and efficient mobility experience. Apps such as SMOU allow users to access a range of urban mobility services through a single digital platform, making it easier to plan and manage their journeys.
These topics will be explored during the panel discussion “Moving better: how digital platforms are transforming the citizen experience”, held as part of Tomorrow.Mobility 2026, the international event dedicated to innovation in sustainable and urban mobility.
The session will bring together industry professionals and experts to discuss the role of technology, service integration and data in shaping mobility models that are more efficient, connected and focused on people’s needs.
The discussion will be moderated by Francesc Delgado, Director of New Mobility at BSM, and will feature Josep Almirall, Experience Research Manager at NTT DATA; Francesc Varela, Founder and CEO of Nexus Geographics; and Xavier Tejero, Product Manager & Service Manager at Ayesa Digital.
Practical information
📅 Date: 4 November
🕥 Time: 10:30 am
📍 Location: BSM Stand, Hall 2, Level 0, Stand D140, Fira Gran Via